Strengthening the head, neck and surrounding cervical structures is the ONLY organic contingency within our control to prepare individuals to withstand potentially injurious forces. As a Ph.D. in Exercise Physiology I understand that the most important goal of the strength and conditioning professional is to PRUDENTLY PREPARE the individuals for the rigors of the task. As such, given the catastrophic consequences of a cervical spine and traumatic brain injury, the strengthening of the head, neck and surrounding muscular structures of the cervical spine MUST be considered PRIORITY ONE in the prescription and design of exercis